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New Online Soap Opera
Aimed At Working Mums

New website for working mums launches Heart & Soul, an online soap opera.

It’s tough being a working mum. Juggling a career and family life is a difficult and stressful proposition. It’s no surprise that a lot of working mums feel like they’re on a treadmill, constantly running but seldom moving forward.

Taking this very real dilemma as an inspiration, comes the launch of Heart & Soul, an online soap opera targeted at working mothers, which will run weekly on new webTV channel and social networking site Mumspower.com. The show will touch upon important issues such as childcare, employment and education and, of course, shopping, fashion and friendship. The episodes on Mumspower.com will also be supported by weekly blogs and video diaries from the characters, giving the community a more rounded view of the characters and the show.

The soap follows the stories of four women, with each episode examining the challenges they face as modern working women trying to hold together a family.

• Single mum Abby had her son while still in her teens and is now looking to catch up with her education and further her career;
• Susi, a mother of two, is used to living a privileged life with her property developer husband, but things are about to change and she’ll have to face some harsh realities;
• Lecturer Jo was completely focused on her career until she met Desi – now she’s playing mum to his troubled son Daniel and there are more problems on the horizon for her;
• Penny has found herself widowed in her late forties and is struggling with loneliness now her daughter has left for university – she wants to move on with her life, but is unsure how to take that first step.

A character has been developed for the fifth working mum and a competition will be launched soon to find a real mum to fill her shoes on the show.

Mumspower.com will also be a social networking sites for working mothers. This online community will be a place where they can talk to other working mums, debate social issues and discuss private concerns in an environment where they feel supported and empowered.

Leading furniture retailer DFS is the first major high-street brand to back Mumspower.com. In addition to being a major sponsor, the brand will be integrated into the show. One of the brand’s stores will be used as a location for one of the scenes in the soap and a DFS employee will even have the chance to have a walk on/speaking role in the soap.

Janet Lee, General Manager of Mumspower, added: “Mumspower will be the forum in which working mums, through their strength in numbers and sheer tenacity, will bring about change, a change to benefit not just themselves, but the whole of society. The “Working Mothers’ Institute,” shortly to be launched, and already the focus of considerable political support, will be the catalyst for tipping the balance still further in favour of working mums and their families.”

To watch Heart & Soul visit www.mumspower.com

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The Guide for Working Families is the latest guidebook published by the Centre for Economic & Social Inclusion. The new guidebook will be an essential resource for all parents juggling work responsibilities and a home life.

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