Protective Swimwear Keeps Sunseekers Out Of Harm’s Ray

Adult, teenage and junior holidaymakers can have fun, look cool, and still protect themselves from the harmful rays of the sun thanks to stylish UV-protective swimwear available from The Beach Factory. The online beachwear specialist is extending its range of sun protection clothing and tents to ensure that beach babes, surf dudes and young children can all remain safe in the sun.

The Beach Factory’s collection, from top names such as Gul and Lion in the Sun, offers a practical and funky answer to the alarming findings of a recent Cancer Research UK survey. This year the ‘Sunsmart’ campaign survey found that one third of young British holidaymakers aged 16-24 will double their chances of developing the most fatal form of skin cancer because they plan to get sunburnt during lethal tanning binges on the beach this summer.

Scientists know that malignant melanoma – the potentially fatal form of skin cancer – is linked to short, intense bursts of over-exposure to the sun, and research has shown that sunburn doubles the risk posed by ultraviolet (UV) rays.

“Young people always want to look cool and fashionable, especially on the beach, but it’s terrifying that so many of them are prepared to run big cancer risks by exposing themselves to the sun’s rays,” says Anne Speak, who co-launched The Beach Factory with Jennie Williams four years ago.

Children’s skin can burn in less than 10 minutes, and baby skin can be damaged in an instant. She adds: “Everyone always focuses on protecting babies and young children from the sun, and quite rightly so. But it’s almost as if people think the need to be protected somehow disappears from about the age of 10 – which of course is completely untrue.

“We launched The Beach Factory because, as mums, we were frustrated at just how difficult it was to find appealing sun protective swimwear, suitable for older children and young adults, on the high street.

“Our aim is to offer something for everyone. The surf chicks and cool dudes can look good and feel protected, but we offer eye-catching UV swimwear for many of the larger sizes as well - so you don’t need a six-pack to visit our website."

The Beach Factory have a special offer exclusively for eParenting's visitors! They will give any eParenting reader a packet of Child Safe Tags worth £4.50 with any order placed on line if you quote 'eParenting' at the checkout in the Message box.

To take advantage of this offer visit www.beachfactory.com

Children's Sun Protection Clothing

Stay Safe In The Sun
According to Cancer Research UK, there are over 70,000 new cases of skin cancer diagnosed each year in the UK, and the number of cases has more than doubled since the early 80s. Over 2,000 people die from skin cancer each year in the UK – more than in Australia.

Kids Fashion Can Be Ethical Too
Fashion can be a dirty business; 7 tablespoons of chemicals are used to grow the cotton to make one t-shirt. But it doesn't have to be this way. A new online retailer of ethical fashion, Adili.com is showcasing pioneering brands and tackling head on one or more of the ethical issues involved in fashion production.

Beautiful Babies In Brown Denim!
Wilkinet, the baby carrier company celebrating its 25th anniversary this year, has launched its latest fair-trade organic baby carrier in beautiful brown denim, so you can carry your baby in the most comfortable way possible, knowing the fabric has been woven by weavers from an Indian fairtrade co-operative.