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First UK Census Of Toddlers

The UK's first ever 'Census' of toddlers, commissioned by www.growingupmilkinfo.com has just been published - and reveals that the UK's toddlers are an impressively sociable and cultured lot.

As a snapshot of what it’s like to be aged from one to three in Britain today, the ‘Census’ reveals that 85% of our pre-schoolers  own designer clothes, they average ten friends maybe more than mum does! - and enjoy nearly £1,000 of activities a year, including ‘soft play’, swimming and even yoga classes!

However, the wide ranging survey also shows the impact that busier lifestyles and a lack of consistent information for parents are having on the eating habits of the nation’s toddlers.

Junk, fast and convenience food play a worryingly big role – 86% of toddlers surveyed had tried chips, 80% had tried pizza and chips, 68% had tried chicken nuggets and 40% had tried Chinese takeaway. 1 in 100 parents say they’ve never cooked a meal for their child and of those who do only rotate an average of ten recipes across lunch and dinner.

Meanwhile, the inconsistent information available on toddler diets means it’s perhaps unsurprising eight out of ten parents don’t realise that toddlers’ nutritional needs are not met if they eat the same meals as adults. Historically, vitamins A, C and D, omega 3 and iron are lacking in many UK toddlers’ diets. In fact, the UK Departments of Health even recommend that all children be given vitamin A, C and D supplements from the age of one to five1 – but three quarters of toddlers are not given these.

The ‘Census’ highlights that the crucial and unique toddler years have often been overlooked when it comes to nutrition, development and advice; suggesting we think of our one to three year olds as not just toddlers but ‘Little One-ders’, in a bid to address this.

In this podcast, nutritionist Amanda Ursell and child psychologist Dr Richard Woolfson discuss this report and explain what parents can do to ensure their toddlers are getting everything they need from a nutritional perspective and how to manage their busy lifestyles without compromising the health and wellbeing of their youngsters.

1) http://www.nhs.uk/Planners/birthtofive/Pages/Vitamins.aspx

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