Weaning Made Easier

When Claire Hobbs started to wean her daughter she found a small, but significant gap in the baby market. She explains “I have always been aware that a healthy, homemade food gives children a great start in life, and exposes them to new tastes and textures, so when it came to weaning Jessica I was determined to produce as many of her meals as possible.”

Claire wanted to be able to make the meals in advance and freeze them but had the problem that the only ice trays she could find had a pretty small food capacity. A ‘eureka’ moment set her on the path to designing and having manufactured a bigger ice tray, specifically designed for weaning baby and the Pea in a Pod Baby Food Freezer Tray was born.

The Freezer Trays are more beneficial to a new mum than a standard ice cube tray for several reasons:

• The compartments are larger and specifically designed with babies in mind - there are 12 x 25 gram compartments (up to double the size of some 'ordinary' ice cubes) and 6 x 50 gram portions.
• You can freeze breast milk or homemade puree in it and simply pop out the required quantity required at a time without wastage.
• The trays have lids to prevent freezer burn, odours and most importantly cross contamination from other products in the freezer - vital for everyone, but especially a young baby.
• They are made of food-safe plastic, which is flexible and pop-out 'buttons' allow easy removable of individual food cubes. Being able to remove the cubes easily means that they can be stored in freezer bags and the trays are immediately freed up to be reused.

Claire admits that it has been a steep learning curve. “There has been a lot of learning on the job, talking to people in the industry and investigating new target markets. However, the result has been a product that has exceeded our expectations and that has received excellent positive feedback from mums who have already purchased the trays.”

Visit www.peainapod.co.uk to buy online or for recipes and information about weaning.

The Contented Little Baby Book of Weaning
Rose Elliot's Mother, Baby and Toddler Book