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The Beatles Story Unveils Spectacular New ‘4D’ Experience

Visitors to the Beatles Story will really feel part of the Fab Four’s music this summer – thanks to the installation of a state-of-the-art four dimensional experience in the attraction’s second home at Liverpool’s Pier Head.

The Beatles Story is a unique attraction that transports visitors on an enlightening and atmospheric journey into the life, times, culture and music of the Beatles. It is located on Liverpool’s historic Albert Dock. The attraction opened in 1990 and has welcomed 3 million visitors from all around the world.

Now open, Fab4D takes people on an exciting multi-sensory 4D journey through the music of the Beatles. Audiences experience a stunning 3D computer generated animation combined with a dramatic 4th dimension which stimulates and teases their senses. Using the latest 3D technology and 4D special effects, the 40-seat theatre thrills visitors by immersing them in a new virtual world which explores the music of the Beatles.

The Fab4D animation was created using the same cutting edge technology that has propelled hit movies like ‘Monsters Vs. Aliens’ to cinema screens. Red Star 3D, a 3D film effects studio which recently won the Best Children’s Film Award at the Stuttgart Animation Festival 2008, wrote, produced and directed the animation. Simulation specialists Simworx installed the Beatles Story’s 4D effects theatre.

Building on the major success of the Beatles Story’s first site in Liverpool’s historic Albert Dock, its second home, The Beatles Story Pier Head, is housed at the new £10.5million Mersey Ferries terminal building on Liverpool’s globally renowned waterfront.

In addition to the Fab4D experience, the Beatles Story Pier Head features a second Fab4Store offering one of the largest collections of official Beatles merchandise in the world and a dedicated area showcasing world class special exhibitions.

Beatles Story Pier Head is also home to the world premiere of White Feather: The Spirit of Lennon, a personal new exhibition, presented by Julian and Cynthia Lennon, showcasing previously unseen Beatles heirlooms. The exhibition runs until 31 December 2009.

To find out more visit www.beatlesstory.com

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