World Book Day returns on 1st March 2012 and is an annual celebration of reading and literature.
The main aim of World Book Day in the UK and Ireland is to encourage children to explore the pleasures of books and reading by providing them with the opportunity to have a book of their own.
To mark the day, school children are entitled to receive a World Book Day £1 Book Token (or equivalent €1.50 Book Token in Ireland). The Book Token can be exchanged for one of eight specially published World Book Day £1 Books, or is redeemable against any book or audio book of their choice costing £2.99 or more at a participating bookshop or book club.
The World Book Day £1 Book Token will be valid from 27th February to 25th March 2012, and can be exchanged for a copy of one of the following books.
To find out more and to play free games, watch author videos and download the World Book Day app visit www.worldbookday.com.
Many schools allow their pupils to come to school dressed as characters from books as part of their celebrations of World Book Day. To find out more about World Book Day visit the website at www.worldbookday.com.
About the Author: Jacqui O'Brien is the Editor of eParenting.